We’re lucky to have a great team at Litchfield Distillery! To showcase their Spirit of Hard Work®, we’re kicking off a new blog series called, Meet the Batchers. Over the coming weeks, we will introduce you to everyone behind the scenes who are passionate about creating, promoting, and distributing our fine spirits. We kick off with Hilde Previs, the first Brand Ambassador to join our team. She’s a spirited and passionate promoter of the brand and we’re thrilled to have her with us. Learn more about Hilde below!
What’s your role at Litchfield Distillery?
My main role is Brand Ambassador, which means I’m often on the road handling sales calls and tasting events. You’ll also see me working in the Distillery tasting room on weekends, pouring customers samples of The Spirit of Hard Work®.
What were you doing before joining Litchfield Distillery?
I have been active with various jobs and activities in the Litchfield area for many years. I have my own cleaning and caretaking business I’ve run for the last 15 years with longstanding, loyal customers. I volunteer for the Warren Historical Society yearly functions as well as help other local organizations. I love Warren and enjoy working for my clients in town and doing what I can to make the area great. I am also taking business and finance courses in between work and being a single mom so I can finish my degree.
What do like most about working for the Batchers?
I did not hesitate to come work with Jack and David. I feel like part of a family at the distillery and I’m excited about all the success we’ve enjoyed so far, plus all that lies ahead for the company! I enjoy interacting with customers, analyzing their likes and dislikes to find better ways to keep consumers happy.
You interact with consumers all the time, what’s the best customer reaction you’ve seen after someone tried the brand?
I love being able to introduce our products to adult consumers that don’t normally drink spirits. I encourage folks who doubt they’ll like gin or bourbon to just try a taste. I’ve seen many people come in to the Distillery who say they don’t like gin at all, then walk out with a bottle our Batchers’ Gin! I also recall a time when some women wine drinkers were visiting the Distillery—they were really there because of their husbands. They were skeptical about trying bourbon, so I suggested they sample our Batchers’ Vanilla Bourbon, which is incredibly smooth. They couldn’t believe how much they loved it!
Favorite Batchers’ spirit?
My favorite is our award-winning Batchers’ Straight Bourbon! I love the complexity and the caramel flavors.
Got a favorite cocktail recipe to share using Batchers’ spirits?
I’m really not a cocktail mixer. I like to taste what I’m drinking, especially when it comes to craft spirits. So, I simply drink my spirits neat.
What do you love about living in the Northwest Corner of CT?
As much as I love it up here, truth be told, I’d rather be south on the beach!
When you’re not working, what are you doing?
When I’m not working I enjoy spending quality time with my 12-year-old princess. She’s the focus of my non-work time and I soak up every minute I can!